The Skill School
The Skill School
Online Digital Marketing Course Built for the AI Era
Learn digital marketing through live classes, real brand projects, AI-powered workflows, expert mentorship, and career-focused practical training.
Upcoming Cohorts
| Batch Type | Batch Starts | Batch Capacity | |
|---|---|---|---|
| Weekday (MWF) | Oct 16, 2026 | Only 30 3 Seats Left | |
| Weekend (SS) | Oct 16, 2026 | Only 30 4 Seats Left |
Weekday (MWF)
Weekend (SS)
Curriculum of Digital Marketing Online Course by LPT Skills
Build practical expertise across every major area of digital marketing with a structured curriculum designed around current industry needs.
What You'll Learn:
- Understanding the modern digital marketing ecosystem
- Traditional marketing vs digital marketing
- Brand, performance and growth marketing
- Customer journey and purchase decision stages
- TOFU, MOFU and BOFU funnel frameworks
- Customer personas and Ideal Customer Profiles
- Market research and competitor benchmarking
- Key digital marketing metrics: CAC, CPL, CPA, ROAS, LTV
- Introduction to AI in modern marketing
- Building a basic digital marketing strategy
What You'll Learn:
- Domain, hosting and DNS fundamentals
- WordPress installation, setup and dashboard
- Themes, templates and plugins
- Creating pages, posts, menus and site architecture
- Mobile-responsive website design
- Creating conversion-focused landing pages
- Writing effective headlines and CTAs
- Form creation and lead capture
- Page speed, security and backups
- AI-assisted webpage structure and copy ideation
What You'll Learn:
- Content marketing fundamentals and funnel role
- Brand voice and tone development
- Content pillars and topic clusters
- Editorial calendars and blog strategy
- Social and video content planning
- Lead magnets and downloadable assets
- Content repurposing frameworks
- AI-assisted topic ideation and outlining
- Content quality, originality and fact verification
- Measuring and refreshing content performance
What You'll Learn:
- How search engines crawl, index and rank
- Search intent and keyword research methodology
- Keyword clustering and mapping
- On-page SEO: titles, meta, internal linking
- Technical SEO: sitemaps, robots.txt, Core Web Vitals
- Off-page SEO, digital PR and link building
- Local SEO fundamentals
- AEO: answer-engine optimisation
- GEO: visibility inside AI-generated answers
- AI-assisted SEO research and auditing
What You'll Learn:
- Platform selection based on business goals
- Organic vs paid social media
- Social media algorithms and distribution
- Content pillars for Facebook, Instagram, LinkedIn, X
- Reels and short-form video strategy
- Social media content calendars
- Community, comment and DM management
- Organic lead generation and social listening
- Social media analytics
- AI-assisted content planning and repurposing
What You'll Learn:
- Business Manager and Ads Manager setup
- Campaign, ad set and ad structure
- Meta campaign objectives
- Core, custom and lookalike audiences
- Advantage+ audience targeting
- Creative strategy and ad formats
- Meta Pixel and Conversions API fundamentals
- Lead generation and conversion campaigns
- Retargeting and A/B testing
- Scaling and reporting on Meta Ads
What You'll Learn:
- Google Ads account and campaign structure
- Keyword research and match types
- Negative keywords and Quality Score
- Responsive Search Ads and AI-assisted copy
- Bid strategies and audience targeting
- Display, Performance Max and Demand Gen campaigns
- Shopping and Merchant Center basics
- Remarketing and conversion tracking
- Campaign experiments and optimisation
- Scaling and reporting Google Ads campaigns
What You'll Learn:
- YouTube ecosystem and algorithm
- Channel creation and optimisation
- YouTube keyword and video topic research
- Titles, descriptions and thumbnail strategy
- CTR improvement and audience retention
- YouTube Shorts strategy
- AI-assisted content planning and scripting
- YouTube Ads: view and action campaigns
- Audience targeting and remarketing
- Measuring YouTube campaign performance
What You'll Learn:
- Permission-based marketing and list building
- Audience segmentation
- Subject line and email copywriting
- Welcome and lead nurturing sequences
- Abandoned cart and re-engagement campaigns
- Email personalisation
- Deliverability fundamentals
- Email testing and optimisation
- AI-assisted email copy
- Lifecycle marketing strategy
What You'll Learn:
- Automation use cases in digital marketing
- Triggers, actions and workflow logic
- WhatsApp Business API concepts
- CRM automation, lead routing and scoring
- No-code automation with n8n
- Connecting marketing applications via webhooks/API
- If/else and conditional workflows
- Introduction to AI agents
- Building simple marketing AI agents
- Workflow monitoring and debugging
What You'll Learn:
- Metrics vs dimensions
- GA4 account and property setup
- Traffic acquisition and engagement reports
- Events, conversions and custom events
- Funnel and path exploration
- Google Tag Manager: tags, triggers, variables
- UTM parameters and cross-channel tracking
- Attribution fundamentals
- Custom dashboards
- AI-assisted data interpretation and reporting
What You'll Learn:
- CRO fundamentals and conversion funnel analysis
- Identifying funnel leakage
- Landing page, headline and CTA optimisation
- Form and trust-signal optimisation
- Mobile conversion optimisation
- Heatmaps and session recordings
- A/B and multivariate testing
- Conversion copywriting
- AI-assisted landing page analysis
- Creating and measuring CRO hypotheses
What You'll Learn:
- Paid, owned and earned media
- Funnel-based media planning
- Budget allocation and forecasting
- Reach and frequency planning
- CPM, CPC, CPL, CPA and ROAS
- Cross-channel campaigns and media calendars
- Attribution models: first-click vs last-click, data-driven
- Incrementality fundamentals
- Campaign pacing and budget reallocation
- AI-assisted media planning
What You'll Learn:
- Creator economy overview: nano to celebrity influencers
- Influencer discovery and brand-influencer fit
- Audience quality evaluation
- Outreach and campaign brief creation
- Commercial negotiation fundamentals
- UGC, whitelisting and affiliate collaborations
- Influencer campaign tracking and fraud identification
- Measuring campaign ROI
- AI-assisted influencer research
- Building an influencer marketing plan
What You'll Learn:
- Choosing a professional niche and positioning
- LinkedIn profile and portfolio optimisation
- Freelancing platforms and finding clients
- Cold outreach and proposal writing
- Pricing digital marketing services
- Scope of work and client onboarding
- Client communication and reporting
- Managing client expectations
- AI-assisted proposal and research workflows
- Building recurring client relationships
Why Learn Digital Marketing?
Because Growth, Customer Acquisition, and Brand Building Are Increasingly Happening Online.
Every Business Needs Digital Growth
- Brands compete online for visibility, leads, customers, and revenue.
- Digital channels are now central to marketing across industries.
- Startups, agencies, D2C brands, SaaS companies, and traditional businesses all need digital talent.
- This creates opportunities across multiple sectors instead of limiting you to one industry.
AI Is Creating a New Generation of Marketers
- AI is transforming research, content, advertising, analytics, and automation.
- Modern marketers are expected to work faster and smarter with AI tools.
- Marketing fundamentals remain critical for strategy, judgment, positioning, and decision-making.
- Professionals who combine marketing expertise with AI workflows can create greater business impact.
One Skill Set Opens Multiple Career Paths
- Build careers in SEO, paid media, social media, content, growth, or analytics.
- Move between specialist and generalist marketing roles as you gain experience.
- Work with brands, agencies, startups, or large organizations.
- Progress toward strategy, growth, and marketing leadership roles over time.
Your Skills Generate Income Beyond a Full-Time Job
- Take freelance projects alongside your primary career.
- Build your own digital marketing consultancy or agency.
- Work remotely with clients across different locations and industries.
- Use your skills to grow a personal brand, side business, or entrepreneurial venture.
Earn Your Digital Marketing Certification
Complete our career-focused online digital marketing certification course and earn a certificate that validates your practical skills, projects, and industry-ready learning.
Validate Your Digital Marketing Skills
Demonstrate structured learning across SEO, advertising, analytics, social media, automation, AI tools, content, and performance marketing
Strengthen Your Professional Profile
Add an LPT Skills credential to your resume, LinkedIn profile, portfolio, internship applications, and future job opportunities
Learn, Build and Get Certified
Our digital marketing online course with certificate combines practical learning, real-world projects, assessment, and recognized proof of completion
Ready to Build Your Career in Digital Marketing?
Learn with industry experts, work on real brand-inspired projects, and build skills that employers actually value.
Live Expert Classes Career-Focused Learning
What Makes Our Online
Digital Marketing Course Different?
This program is designed around how digital marketing actually works today, with practical execution, AI integration, real projects, and career-focused learning.
Shaping students into industry-ready tech professionals.
Learn From Active Industry Professionals
Get trained by professionals who actively work in growth, SEO, performance marketing, content, partnerships, and digital strategy every day.
Work on Real Brand-Inspired Projects
Apply concepts to practical challenges inspired by leading brands instead of relying on repetitive exercises or purely theoretical classroom assignments.
Learn Digital Marketing With AI
Our digital marketing with AI course integrates AI into research, content, advertising, analytics, automation, optimization, and everyday marketing workflows.
Build Skills Across the Complete Marketing Stack
Learn SEO, Meta Ads, Google Ads, social media, analytics, automation, content, CRO, email, websites, and media planning together.
Learn Through Execution, Not Just Lectures
This digital marketing online course combines live classes, tools, assignments, campaign exercises, projects, feedback, and practical problem-solving throughout.
Prepare for a Career, Not Just a Certificate
Build your portfolio, complete internships, prepare for interviews, improve your professional profile, and receive structured placement assistance after training.
Learn From The Best In The Industry
Learn from real-world industry practitioners, not from out-of-touch trainers.
How This Online Digital Marketing Course Works?
Move from learning concepts to applying them on real-world projects, building a portfolio, and preparing for your digital marketing career.
1.Build the Right Foundation
Learn core marketing concepts, tools, frameworks, and AI-enabled workflows through structured live sessions with experienced industry professionals.
Read More2.Turn Concepts Into Execution
Practice what you learn through hands-on exercises, campaign simulations, tool-based tasks, and guided problem-solving across every module.
Read More3.Solve Real Brand Challenges
Work on brand-inspired minor and major projects that strengthen strategic thinking, practical execution, and portfolio-ready digital marketing skills.
Read More4.Step Into the Industry Career-Ready
Build your resume, portfolio, LinkedIn profile, interview skills, internship experience, and job-readiness with structured career support.
Read More
Digital Marketing Tools You Will Master
Work across the complete digital marketing toolkit, from SEO and paid media to analytics, AI, content, automation, and CRM.
FAQs About Digital Marketing Course Online
India's Best Online Digital Marketing With AI Course in 2026
Learn modern digital marketing with AI embedded into research, execution, optimization, automation, and decision-making.
AI-Powered Performance Marketing
- AI-assisted audience research
- Smarter ad copy creation
- Faster creative ideation
- Campaign optimization with AI
- Better performance analysis
Search Everywhere Optimization
- SEO beyond Google
- AEO and GEO strategies
- AI search visibility
- Entity-based optimization
- Search across multiple platforms
AI Agents & Task Automation
- Build AI agents
- Automate repetitive tasks
- Create n8n workflows
- Connect marketing tools
- Automate lead processes
AI Across Marketing Workflows
- AI-powered market research
- Content planning with AI
- Faster campaign analysis
- Automated reporting workflows
- AI-assisted decision making
Who Should Join This Online Digital Marketing Course?
Freshers
Build job-ready skills, work on practical projects, create a strong portfolio, and prepare confidently for your first digital marketing role.
Working Professionals
Add digital marketing, AI, analytics, and performance skills to your profile and prepare for faster growth or better career opportunities.
Aspiring Agency Professionals
Understand how agencies manage campaigns, clients, reporting, media planning, creative strategy, optimization, and multiple digital marketing channels.
Freelancers
Build marketable skills, develop a portfolio, acquire clients, manage campaigns professionally, and expand the digital services you can offer.
Entrepreneurs
Learn how to generate leads, acquire customers, run campaigns, improve conversions, measure performance, and grow your business digitally.
Career Switchers
Move into digital marketing with structured learning, real-world projects, practical tools, portfolio development, internship exposure, and career support.
Learn Digital Marketing With AI Across the Program
AI is not taught as one isolated topic. You will learn how to use it throughout the marketing workflow while building strong fundamentals first.
AI for Research
Use AI to accelerate market research, competitor analysis, audience discovery, persona creation, trends, and customer insight generation.
AI for SEO
Use AI for keyword discovery, clustering, content briefs, optimization, competitor analysis, AEO, GEO, and modern search workflows.
AI for Ad Creation
Generate campaign ideas, audience angles, hooks, ad copy, creative concepts, variations, and testing opportunities faster.
AI for Content
Use AI for ideation, outlines, research, repurposing, content calendars, scripts, emails, and brand-aligned content workflows.
AI for Analytics
Turn marketing data into clearer insights, identify patterns, summarize performance, and discover areas requiring deeper investigation.
AI for Automation
Build automated marketing workflows, connect tools, manage repetitive tasks, and create practical AI-agent-based marketing processes.
AI for Campaign Optimization
Analyze campaign performance, identify inefficiencies, generate optimization ideas, and support faster data-informed marketing decisions.
AI for Reporting
Create faster reporting workflows, summarize campaign results, extract insights, and turn raw marketing data into actionable recommendations.
AI Makes Better Marketers More Powerful
The program does not teach AI as a replacement for marketing knowledge. Strategy, consumer understanding, creativity, judgment, analytics, and fundamentals remain essential.
Career Outcomes After the Digital Marketing Course
Develop skills relevant to multiple digital marketing career paths across agencies, startups, brands, e-commerce companies, and growth teams.
Digital Marketing Executive
Work across multiple digital channels including SEO, social media, paid campaigns, content, analytics, email, and website marketing.
Indicative Salary in India: ₹3–5 LPA
SEO Specialist
Improve organic visibility through keyword research, technical SEO, content optimization, link building, analytics, AEO, and GEO.
Indicative Salary in India: ₹3–6 LPA
Performance Marketer
Plan, execute, analyze, and optimize customer acquisition campaigns across platforms such as Meta Ads and Google Ads.
Indicative Salary in India: ₹4–8.5 LPA
Social Media Manager
Build brand presence through content strategy, platform management, community engagement, creator collaboration, analytics, and campaign planning.
Indicative Salary in India: ₹3–7 LPA
Growth Marketer
Work across acquisition, conversion, retention, experimentation, analytics, automation, and cross-channel growth to drive measurable business outcomes.
Indicative Salary in India: ₹6.5–13.5 LPA
PPC Specialist
Manage paid search and performance campaigns through keyword strategy, bidding, tracking, optimization, experimentation, and campaign reporting.
Indicative Salary in India: ₹4.5–9 LPA
Career & Placement Support With Online Digital Marketing Courses by LPT Skills
Learning the skills is only one part of the journey. We help you prepare to present those skills confidently to employers.
Resume Building
Build a focused, role-specific resume that highlights your skills, tools, projects, certifications, and practical marketing experience.
LinkedIn Optimization
Strengthen your LinkedIn profile to improve professional visibility, communicate your skills clearly, and support networking and job discovery.
Portfolio Preparation
Organize your campaigns, audits, dashboards, strategies, and projects into a professional portfolio that demonstrates what you can actually do.
Mock Interviews
Practice realistic digital marketing interviews and receive feedback on your technical knowledge, communication, confidence, and problem-solving approach.
Interview Preparation
Prepare for role-specific questions across SEO, paid media, analytics, social media, growth marketing, and digital marketing fundamentals.
Referral Assistance
Get support in identifying relevant opportunities and accessing referrals through available professional and hiring networks where applicable.
Placement Assistance
Receive structured support throughout your job search, from profile preparation and applications to interview readiness and opportunity discovery.
50+ Hiring Partners
Access opportunities through LPT Skills' growing network of hiring partners across agencies, startups, brands, and digital-first businesses.
Guaranteed Internship After Our Digital Marketing Online Training
Turn Your Learning Into Real Work Experience
Every eligible learner gets the opportunity to gain internship exposure and apply digital marketing skills in a professional working environment.
Apply What You Have Learned
Move beyond classroom exercises by working on practical marketing tasks, tools, campaigns, research, reporting, and execution.
Gain Professional Experience
Understand real workflows, deadlines, collaboration, feedback, accountability, and the expectations of modern digital marketing teams.
Strengthen Your Portfolio
Add practical work experience alongside your projects, helping you build a stronger profile for future interviews and job applications.