The Skill School
The Skill School
Online Performance Marketing Course
Learn paid acquisition through a live online performance marketing course built around real campaigns, tracking, CRO, analytics, e-commerce, and measurable business growth.
Upcoming Cohorts
| Batch Type | Batch Starts | Batch Capacity | |
|---|---|---|---|
| Weekday (MWF) | Oct 16, 2026 | Only 30 3 Seats Left | |
| Weekend (SS) | Oct 16, 2026 | Only 30 4 Seats Left |
Weekday (MWF)
Weekend (SS)
Curriculum of Performance Marketing Course by LPT Skills
Master the platforms, tracking systems, conversion frameworks, and analytical skills needed to run performance-focused campaigns.
What You'll Learn:
- Performance Marketing Fundamentals
- Paid, Owned & Earned Media
- Customer Acquisition Funnel
- Business Goals → Marketing Goals → Campaign Goals
- ICP & Audience Research
- Customer Pain Points & Purchase Intent
- Offer & Value Proposition
- Creative & Ad Copy Fundamentals
- CPM, CPC, CTR, CPL, CPA, CAC & ROAS
- Campaign Economics & Budgeting
- Tracking & Attribution Fundamentals
- UTMs & Conversion Tracking
Outcome: A complete campaign strategy document.
What You'll Learn:
- Meta Business Portfolio
- Ads Manager
- Campaign Architecture
- Campaign Objectives
- Budgeting & Scheduling
- Placements
- Lead Generation & Sales Campaigns
- Broad Targeting
- Interest & Demographic Targeting
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Advantage+ Audience
- Machine-Learning-Driven Ad Delivery
- Advantage+ Ecosystem
- AI-Powered Audience Expansion
- AI-Powered Creative Optimisation
- Signals & Conversion Data
- Meta Andromeda
- AI-powered ad retrieval and ad selection
- Creative diversity and strong signals
- Shift from manual targeting toward creative + signal + conversion inputs
Key question: If Meta's AI is doing more of the delivery and matching, what should the marketer control?
What You'll Learn:
- Feed, Stories & Reels
- Static Ads
- Video Ads
- UGC
- Creative Angles
- Hooks & CTAs
- Creative Testing
- Creative Fatigue
- Creative Variations
- AI-Assisted Creative Development
- Meta Pixel
- Conversion API
- Events
- Google Tag Manager
- UTMs
- Conversion Tracking
- Conversion API Fundamentals
- Lead Tracking
- CTR
- CPC
- CPM
- CPL
- CPA
- Conversion Rate
- Frequency
- Creative vs Audience Diagnosis
- Budget Optimisation
- Scaling Strategies
- Kill → Optimise → Scale Framework
What to Pause → What to Optimise → What to Scale → What to Test Next
What You'll Learn:
- Google Ads Ecosystem
- Search Advertising Fundamentals
- Search Intent
- Informational → Commercial → Transactional Intent
- Keyword Research
- Keyword Clustering
- Match Types
- Negative Keywords
- Branded vs Non-Branded Search
- Campaign & Ad Group Structure
- Responsive Search Ads
- Headlines & Descriptions
- Landing Page Relevance
- Quality Score
- Ad Rank
- Bidding Fundamentals
Outcome: A complete search acquisition campaign.
What You'll Learn:
- Google Conversion Tracking
- Google Tag Manager
- GA4
- UTMs
- Enhanced Conversions
- Attribution Fundamentals
- Performance Max
- Demand Gen
- Asset Groups
- Audience Signals
- Campaign Experiments
- Search Term Analysis
- Auction Insights
- Impression Share
- CPC & CTR Analysis
- CPA & Conversion Rate
- Search Term Optimisation
- Bid Optimisation
- Budget Allocation
- Campaign Scaling
- AI-Powered Bidding
- AI-Assisted Campaign Optimisation
- AI-Generated Creative
- Automation vs Human Decision-Making
- Changing role of the performance marketer
Output: Google Ads Performance & Optimisation Report.
What You'll Learn:
- LinkedIn Ads Ecosystem
- B2B vs B2C Advertising
- Campaign Objectives
- ICP Development
- Job Titles
- Job Functions
- Seniority
- Industry
- Company Size
- Skills
- Matched Audiences
- Sponsored Content
- Image & Video Ads
- Lead Gen Forms
- Lead Magnets
- Webinar & Demo Campaigns
- B2B Creative Strategy
- Lead Qualification
- Follow-Up Strategy
- CPL
- Lead Quality
- Audience Performance
- Creative Performance
- Budget Allocation
- Campaign Optimisation
Outcome: A complete B2B acquisition campaign.
What You'll Learn:
- YouTube + Google Ads
- Video Campaign Objectives
- In-Stream Ads
- YouTube Shorts Ads
- Video Targeting
- Custom Segments
- Keywords
- Topics
- Placements
- Remarketing
- The First 3 Seconds
- Hooks & Pattern Interrupts
- UGC
- Product Demonstrations
- Testimonials
- Storytelling
- CTA Strategy
- Cold Audience
- Video Engagement
- Retargeting
- Conversion
- Video Sequencing
- Frequency Management
Outcome: A complete YouTube video advertising funnel.
Understand how advertising is evolving from traditional search and social platforms to conversational AI.
Core Topics:
- Introduction to ChatGPT as an emerging advertising & discovery platform
- How users discover brands, products and services through ChatGPT
- ChatGPT Ads ecosystem & how it works and where ads can appear
- Conversational search vs traditional Google Search
- Understanding user intent inside AI conversations
- Product discovery, recommendations and commercial queries
- How brands can become visible in AI-driven discovery
- Ad targeting, relevance and contextual signals
- Building offers and messaging for conversational environments
- Landing pages and conversion journeys for AI-driven traffic
- Campaign planning & set-up for ChatGPT Ads
- Tracking & measurement of AI-driven traffic and conversions
- Attribution challenges in AI-powered discovery
- Comparing ChatGPT Ads with Google Ads & Meta Ads
- Brand safety, transparency and user experience
- Practical examples and emerging use cases
Why Learn Performance Marketing?
Build high-value paid acquisition skills from anywhere while learning how modern businesses generate leads, sales, and measurable growth.
Learn a Skill Directly Linked to Business Growth
- Performance marketing connects ad spend with leads, sales, and revenue.
- Businesses value professionals who can improve CAC, CPL, and ROAS.
- Paid acquisition skills are useful across almost every growth-focused industry.
- Performance marketers influence business outcomes, not just vanity metrics.
- Strong campaign skills can significantly improve your career value.
Learn From Anywhere Without Compromising on Live Interaction
- Attend live classes from any city without relocating.
- Interact directly with mentors during every live session.
- Rewatch recordings whenever you need additional clarity.
- Learn consistently alongside college, work, or other commitments.
- Access structured training without depending on local course availability.
Build Skills Across Multiple Advertising Platforms
- Learn Meta, Google, YouTube, LinkedIn, and emerging AI advertising.
- Understand how different platforms fit different business goals.
- Learn cross-channel thinking instead of mastering only one dashboard.
- Build skills for lead generation, e-commerce, and B2B campaigns.
- Become more versatile across paid acquisition roles.
Build High-paying Freelancing and Consulting Opportunities
- Businesses need specialists who can manage paid campaigns effectively.
- Offer campaign setup, tracking, optimization, CRO, and reporting services.
- Work with clients across India or internationally from anywhere.
- Strong results can help you build long-term retainer relationships.
- Grow into an independent consultant or performance marketing agency.
Learn Skills Businesses Actually Measure
- Understand CAC, CPL, ROAS, conversion rate, and revenue.
- Learn how targeting, creatives, offers, and landing pages interact.
- Use analytics to identify what is working and what is not.
- Improve campaign performance through structured testing and optimization.
- Build skills useful across jobs, freelancing, and entrepreneurship.
Earn a Performance Marketing Certificate That Reflects Practical Learning
Complete our online performance marketing course and earn a certificate backed by hands-on learning across campaigns, tracking, analytics, CRO, and e-commerce.
Proof of Practical Capability
Your certificate reflects exposure to campaign structures, tracking, analytics, landing pages, conversion optimization, and performance-focused marketing execution.
Strengthen Your Professional Profile
Add a specialized performance marketing credential to your resume, LinkedIn profile, portfolio, and job applications to demonstrate focused paid media skills.
More Than Course Completion
The certification represents practical learning across platforms, data, tracking, CRO, e-commerce, and campaign optimization rather than simple attendance.
Why Choose LPT Skills for
Online Performance Marketing Course?
Built for learners who want to understand how paid growth actually works, not simply how to navigate advertising platforms.
Shaping students into industry-ready tech professionals.
Industry-Led, Not Platform-Led
Our performance marketing course online teaches acquisition strategy, tracking, optimization, and business outcomes beyond basic platform features.
Learn From Industry Practitioners, Not Trainers
You learn from professionals who understand budgets, CAC, CPL, ROAS, creatives, funnels, attribution, and real campaign pressure.
Live Classes, Not Passive Recorded Learning
Attend interactive live sessions, ask questions in real time, and still get recordings of every class for revision.
Small Batches, Better Attention
With a maximum of 30 learners, you get stronger interaction, focused feedback, practical guidance, and easier mentor access.
Learn Across Multiple Ad Platforms
Build capability across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and emerging advertising opportunities around ChatGPT.
Learn Conversion, Not Just Advertising
The course covers landing pages, CRO, offers, funnels, messaging, and user behaviour because ads alone do not guarantee results.
Learn From The Best In The Industry
Learn from real-world industry practitioners, not from out-of-touch trainers.
How This Online Performance Marketing Course Works?
A focused 45-day journey designed to take you from paid advertising fundamentals to campaign execution, tracking, optimization, and career readiness.
Step 1:Learn Paid Acquisition Fundamentals
Understand audiences, offers, funnels, campaign objectives, creatives, bidding, and the business logic behind performance marketing.
Read MoreStep 2:Build Campaign and Tracking Skills
Work across Meta, Google, YouTube, LinkedIn, GA4, GTM, pixels, conversion tracking, UTMs, and reporting dashboards.
Read MoreStep 3:Learn to Optimize for Performance
Analyse campaign data, identify leaks, improve creatives, landing pages, targeting, bidding, CRO, and conversion rates.
Read MoreStep 4:Build Portfolio and Career Readiness
Turn assignments, campaign structures, reports, audits, and tracking work into portfolio proof for jobs, freelancing, and internships.
Read More
Digital Marketing Tools You Will Master
Work across the complete digital marketing toolkit, from SEO and paid media to analytics, AI, content, automation, and CRM.
Performance Marketing Is Not About Clicking “Boost”
Performance marketing cannot be mastered by learning where buttons are located inside Meta or Google Ads.
It requires understanding customer psychology, campaign economics, attribution, tracking, landing pages, creative testing, bidding, conversion rates, and what actually makes a business profitable.
At LPT Skills, you learn how real performance marketers think, analyse, test, optimize, and scale.
FAQs About Performance Marketing Online Course
Best Online Performance Marketing Course With AI
Learn how AI is reshaping campaign research, creative development, targeting, analytics, optimization, and paid acquisition workflows.
AI for Audience & Market Research
Use AI to understand customer segments, buying behaviour, competitors, offers, objections, and campaign opportunities before spending advertising budget.
AI for Ad Copy & Creative Ideation
Generate and test multiple hooks, messaging angles, ad concepts, scripts, visual ideas, and creative variations more efficiently.
AI for Campaign Analysis
Use AI-assisted analysis to identify patterns, diagnose performance problems, interpret campaign data, and uncover optimization opportunities faster.
AI for Landing Pages & CRO
Use AI to improve landing-page messaging, structure, offers, CTAs, conversion flows, and experimentation ideas based on user intent.
AI for Reporting & Decision-Making
Transform campaign data into clearer summaries, insights, recommendations, and action plans for clients, managers, and business owners.
Emerging ChatGPT Advertising
Understand how advertising opportunities within AI-driven platforms such as ChatGPT may influence future paid acquisition and media planning.
Who Should Join This Online Performance Marketing Course?
College Students Who Want High-Value Marketing Skills
Build specialized paid acquisition skills alongside your degree and create stronger career opportunities before entering the job market.
Existing Digital Marketers
Professionals working in SEO, content, social media, or general marketing can specialize in paid acquisition and performance roles.
Freelancers Who Want Higher-Value Services
Add Meta Ads, Google Ads, tracking, CRO, reporting, and performance strategy to your service portfolio and attract better clients.
Working Professionals Planning a Career Switch
Move into performance marketing, paid media, growth, analytics, or acquisition without relocating or leaving your current city.
Founders and Business Owners
Understand how advertising budgets are spent, tracked, optimized, and scaled so you can make more informed growth decisions.
Agency Professionals and Account Managers
Improve campaign, tracking, reporting, and optimization skills to manage client accounts more confidently and drive stronger performance.
Career Outcomes After the Online Performance Marketing Course
Build specialized paid acquisition skills for roles where your impact can be measured through leads, sales, revenue, and campaign performance.
Performance Marketing Executive
Manage paid campaigns, targeting, creatives, reporting, optimization, and customer acquisition across multiple advertising platforms.
Paid Media Specialist
Develop deeper expertise across Google, Meta, YouTube, LinkedIn, retargeting, bidding, campaign structures, and cross-channel advertising.
Google Ads Specialist
Focus on Search, Display, Performance Max, conversion tracking, bidding, keywords, optimization, and lead or sales-focused campaigns.
Meta Ads Specialist
Work on targeting, creatives, lead generation, sales campaigns, retargeting, pixels, Conversion API, and campaign optimization.
Growth Marketing Executive
Combine paid media, analytics, CRO, landing pages, funnels, testing, and customer acquisition to contribute directly to growth.
Freelancer or Performance Marketing Consultant
Manage advertising, tracking, CRO, reporting, and campaign strategy for clients across India or internationally.
Career & Placement Support With LPT Skills
We help you turn specialized paid media skills into portfolio proof, stronger interviews, internship experience, and better career opportunities.
Build a Performance Marketing Portfolio
Create campaign plans, ad structures, tracking setups, reports, audits, CRO recommendations, and practical work that demonstrate real capability.
Resume & LinkedIn Optimization
Position your paid media, analytics, tracking, and conversion skills clearly so recruiters can quickly understand your expertise.
Mock Interviews & Case Discussions
Practice campaign scenarios, optimization questions, metric-based problems, budget decisions, and platform-specific interviews for performance roles.
Internship & Practical Exposure
Apply your learning through internship assignments that strengthen execution, reporting, optimization, and professional workplace readiness.
Placement Assistance
Receive career guidance and relevant opportunity support for performance marketing, media buying, growth marketing, paid acquisition, and digital advertising roles.
Career Direction & Specialization
Understand whether Meta, Google, analytics, CRO, e-commerce, or broader growth marketing is the right long-term specialization for you.
How to Join the Online Performance Marketing Course by LPT Skills?
Joining is simple and designed to help you understand the program before making your enrollment decision.
Step 1: Book Your Free Demo
Register for a free live demo and experience our practitioner-led teaching style, practical approach, and course structure firsthand.
Step 2: Discuss Your Career Goals
Speak with our team about your background, current skills, career plans, freelancing goals, or business requirements.
Step 3: Choose Your Payment Option
Complete your enrollment with the ₹15,000 course fee or select an available No-Cost EMI option.
Step 4: Start Your 45-Day Live Training
Join your online batch and begin building practical skills across campaigns, tracking, analytics, CRO, e-commerce, and paid acquisition.
Learn Performance Marketing From Anywhere in India
Because the program is completely online, learners can join from Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Jodhpur, Ahmedabad, Chennai, Kolkata, and anywhere else in India.
Live classes ensure you are not left alone with prerecorded modules. You can ask questions, interact with mentors, participate in discussions, and learn alongside a focused cohort of no more than 30 students.
At the same time, recordings of every session and LMS access give you the flexibility to revisit concepts, revise difficult topics, and continue learning even if you occasionally miss a live class.
Online Performance Marketing Course Fees
The fee for our online performance marketing course is ₹15,000, with No-Cost EMI options available.
The program includes live training, recordings, practical assignments, LMS resources, internship, placement support, and specialized learning across advertising, tracking, analytics, CRO, and e-commerce.
Course Fee: ₹15,000 | No-Cost EMI Available
Build Your Portfolio Before You Finish the Performance Marketing Training
Don’t Enter Interviews Saying You Know Ads. Show Recruiters How You Think About Campaigns, Tracking, Data, and Growth.
Campaign Strategy Projects
Create campaign plans covering objectives, audiences, messaging, platforms, budgets, funnels, creatives, tracking, and optimization approaches.
Google & Meta Campaign Work
Build campaign structures, keyword plans, targeting frameworks, ad concepts, retargeting strategies, and optimization recommendations.
Tracking & Analytics Projects
Work with GA4, GTM, pixels, UTMs, conversion tracking, and dashboard concepts to demonstrate measurement capability.
Landing Page & CRO Audits
Analyse landing pages, identify conversion barriers, improve messaging and CTAs, and recommend changes that can improve efficiency.
E-Commerce Growth Projects
Build performance marketing strategies for Shopify or D2C businesses covering acquisition, retargeting, ROAS, conversions, and customer journeys.
Reporting & Optimization
Create reports that explain what happened, why performance changed, and what actions should be taken next.